Browsing articles tagged with " iPhone"

iPhone 6 – our first 2 days

Oct 1, 2014
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You have heard of the iPhone 6 right? Yes, Apple’s new iPhone revision sports a new set of dimensions. Bigger. While Android users have had a large selection of small, medium, large & extra-large phones for the last few years – Apple users have been stuck with the small.

The new iPhone 6 sports a 4.7″ screen (up from 4″ iPhone 5) and the iPhone 6 plus has a 5.5″ screen.


We recently took delivery of iPhone 6 plus and have a few thoughts.

This thing is huge. If you thought the iPhone 5 was a big jump up from the iPhone 4 – then you have another thing coming. For the average user we suggest a good look at the iPhone 6 rather than the iPhone 6 plus. The iPhone 6 is a little larger than the iPhone 5 – but because it has lost its square edged design and is quite a bit thinner, it doesn’t feel too much bigger to use. You do get a lot more screen real estate. On the iPhone 6 plus you get an extra view similar to the iPad which gives you to use a split screen view when you turn the phone to landscape. For example, Mail shows the mailbox panel to the left and the message pane on the right. Far better than those silly little arrows at the top of the screen for message navigation.

There has been a lot of talk about the iPhone 6 plus bending – that seems like a very unlikely story to us. If you mistreat anything – it’ll break. Most of us take care of our stuff right?

It’s a great upgrade. If you are sporting an iPhone 4 or 5, then the iPhone 6 would be the best bet. If you envy the Samsung Galaxy Note – then the iPhone 6 plus will be for you. If you aren’t sure – go down to your nearest Spark shop and have a good look at the demo models before you place your order. For reference, check out the size chart. Note the 4″ iPhone 5 screen.

Screen Shot 2014-10-01 at 9.58.33 am

Adobe DPS Summit Sydney

Nov 26, 2013
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Not only was it Halloween but time for scary statistics and lots of great take outs from Adobe’s line up of guest speakers at the Adobe Digital Publishing summit in Sydney on October 31st. This event was all about how leading corporates and publishers have successfully produced great apps using Adobe DPS, and their insights given through thought provoking presentations and discussion panels.

You can still download the DPS Summit App with access to the presentations.
Speakers included; Chris Skelton (Head of Digital Media Adobe), Nick Bogaty (Director Business Development & Marketing Adobe), Karla Courtney (Director of Digital Strategy Bauer Media Group), Steve Hallam (Deloitte Digital), Paul Zurlini (Director of Marketing Communications Stryker Orthopaedics), Emma Cornwell (NRMA) to name a few…

My top ten takeouts

 1. Scary stat #1: By 2014 it is estimated 54% of Australians will own a smart phone and 24% a tablet. Users already making 30% and 19% of their online purchases using this technology in 2013.

Source: Frost & Sullivan Australian and NZ online shopping market 2013

 2. Scary stat #2: % of time spent in media compared with the % of advertising spend: Print came in at 23% of the advertising spend, however only captured us for 6% of our time, compared with Mobile at 12% but lagging behind with only 3% of our advertising spend.

Reference: Mary Meeker & KPCB

 3. Scary stat #3: Did you know that 97% of all DPS downloads are on iOS devices (10% to iPhones) with 3% going to Android? We’re also seeing similar stats in the general app market. This does tell us something about the willingness of those with an iPad or iPhone to spend a few dollars (little more than a flat-white) on an app for their device. No doubt Apple will see some big spikes in app downloads over the days following Christmas.

4. Brands are the new content publishers, and with online purchase stats changing who can blame them. Check out some of our local retail content publishers – Wallace CottonColliers ANZ, or Oasis Magazine from Plumbing World. Wait till December to check out the new Stevens app.

5. Segmented push notifications are coming very soon to DPS! So now you have your app on your customers’ smartphone or tablet, why not keep them up to speed with what’s going on by sending in-app push notifications. If you knew the interests of your subscribers, you might push interest specific issues i.e if you were an auction house and you knew a subscriber was interested in modern art, you might ‘push’ the upcoming modern art auction catalogue out to those subscribers.

6. Stryker Orthopaedics use Adobe DPS to privately publish to their sales team, resulting in a 68% decrease in print costs – that’s not even including the costs for shipping, storage and destruction of out-of-date print material! Tablets are becoming table stakes for sales reps providing for more engaging presentations, product brochures and real-time data access leading to bigger pipe lines and higher closure rates. With the capability of in-app Custom Store Front, the technology lends itself to provide us with the secure communication portals we’ve been trying to build using the web.

7. Research what your audience use – The University of Queensland found 98% of their students own a tablet – hence the move to producing their campus news, study guides and campus information in an app. In a competitive overseas market place, engaging apps showcasing campus life and what’s on offer has also empowered potential students to make more informed decisions on their university of choice.

8. Reinforce the value of choosing content in digital format – promote iPad exclusive content, not just video but exclusive photos, stores, articles etc. Bauer Media Group promote exclusive iPad-only Weight Watchers recipes for example. For many global publishers this has enabled a print + digital subscription model.

9. Will our customers settle for a static PDF in the future? Not likely. TopGear sees engagement increase 300% – readers were re-reading (4 times as much!) and reading for longer (double the time!) once the TopGear magazine moved up a level to include video and other interactive content under the Adobe DPS app platform. Watch the Stig vs the iPad here.

10. So what are the expectations of our future generations. Check out this 1 year old’s expectations of a magazine in 2013.

So, all in all this summit really reinforced how digital publishing will give you a way to extend the influence of your brand, bring your comms to life and connect deeply and memorably with customers, whilst reducing cost and time to market. These kind of events provide an excellent way to pick other people’s brains in your industry, see how they’ve approached their apps – gather gems of info at these forums and if you want to make sure you’re at the 2014 Auckland summitregister your interest and we’ll keep you in the loop.

Want to talk more about Adobe Digital Publishing Suite? Give me a call on +64 9 477 0396.

Telecom NZ – Flat rate data roaming

Dec 11, 2012
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Telecom NZ has a new take on data roaming. Traditionally when travelling internationally, internet data usage on your mobile devices was charged at a rather steep rate per megabyte of data used. Just by checking your email and using Maps for directions data costs could quickly get out of hand, resulting in a rather nasty bill on your arrival back home.

Now Telecom has announced a fixed rate per day, so you will know what you will pay regardless of usage (subject to their fair usage policy of course). Pricing for data roaming when in Australia is set at a very attractive $6 per day, with UK, USA, Canada, China, Hong Kong, Macau, Taiwan, and Saudi Arabia set at $10 per day.

The new pricing starts from Friday 21 December 2012, for more information read the press release.

Screen technology 101

Nov 14, 2012
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Retina display. IPS. Full lamination. What does all this new speak mean?!

Lets try to demystify the new screen technology a bit and see which actually improves the user experience.

The biggest mover in the screen technology is the legendary “retina display”. This first appeared on the iPhone 4 and was a huge improvement over the iPhone 3 screen. Retina is defined as a display which, at a normal viewing distance, does not show any pixels. If you get close to a normal display, you can make out the pixels, or dots which make up the display. An exaggerated example of this is getting up close to your living room TV – you will certainly see the pixels there! If you have a look at an iPhone 4, you can get very close to the screen and not be able to make out the pixels – it is pretty amazing. For a phone, a retina screen is around 326ppi. If you look at the specifications of many Android phones, you will see that they have around 280-300ppi screens. Whilst not 326ppi, they are still very high resolution. Are they retina quality? It depends how far away you have to hold your phone from your eyes…

For an iPad or laptop screen, the resolution is less. The reason for this is that you generally hold these further away than you do with a phone. The iPad retina is 264ppi. The Macbook Pro retina is 220ppi.

So, we have established that a retina display is a high resolution screen in which the pixels are so fine that the human eye cannot make them out. Great. But what does this mean for a user? Here is an extreme closeup example which might give you a good idea. The left shot is from a iPhone 3GS, and the right shot is from a iPhone 4 retina display:

You can see the difference immediately, especially in the text. For users who spend a lot of time working with photography or kerning type, a retina display is a hot ticket.

One caveat – your software needs to be retina “ready” to take advantage of the screen. So if you use iPhoto, Aperture, Pixelmater, Microsoft Office 2011 – these are all ready to go. Adobe have announced support in Photoshop, but nothing is shipping yet. Clearly (pun intended) having a retina display along with retina ready software is a benefit.

IPS (In-Plane Switching) is a technology which improves LCD displays overall. It improves the response time, offers clearer imagery and less colour distortion over wide viewing angles. The creative director sitting alongside you will see the colours as you see them. If your screen has it – good news!

For the new iMac, Apple used a new bonding technique which brings the LED cell right up against the glass plane. It is called “full lamination”. For a user, this means a sharper display and better colour representation, and it means a much thinner computer! Apple also fully calibrates each iMac screen. This is from the Apple website for the iMac: “We put every single display through an exacting colour-calibration process using three state-of-the-art spectroradiometers: one to measure gamma, one to measure white point and one to check the work of the other two. This equipment is tuned to meet colour standards recognised around the world for precision and accuracy.”

All in all it is a good time to retire your old workhorse and check out some of the new machines with the exciting new display technologies onboard.


iPhone 5 preview

Sep 18, 2012
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The iPhone 5 is coming to NZ soon (28th September) – and it looks great.

While there are a few who say it isn’t innovative or it is just an iPhone 4 with a larger screen – we aren’t going to be lazy and say that. Lets have a closer look.

Starting with the exterior, the iPhone 5 is made from Aluminium and Glass. The front glass sits over a new 4 inch display and has the “touch sensor” layer built into the LCD giving a brighter display. This also means that it helps with battery life as you can run the screen at a lower brightness setting without compromise. The sides and back are made from aluminium with a small glass window top/back and bottom/back to keep the signal strength up. Overall it is 7.6mm thick and weighs 112grams. That’s crazy!

On the inside, they have used a custom Apple A6 processor, put in a better 8MP camera, and basically shrunk everything internally to fit it in. Overall, the device feels solid, yet very light.

The items to note before you jump in: The bottom connector is not the 30 pin connector you are used to. It is a new “Lightning” connector. Don’t worry, there is an adapter to the 30 pin which you can buy. The other thing is the nano-sim card. Make sure your provider has the nano-sim ready and waiting before you jump into your iPhone 5. Those of us who are brave will be able to cut down our micro-sims probably…time will tell.

Overall it is an amazing piece of engineering which we’re sure the competition are crying about!

What’s cool:
Design, Quality, AppStore, Screensize, Lightweight, Fast

What to watch out for:
Make sure you get a “plastic film” for the back of the black model BEFORE you put a case on it. The black model has been reported to scratch easily, and putting a case on it will scratch it too. The only solution is to get white, or put on a back protector film.
All your 30 pin dock connector stuff, The Nano-sim, Your very jealous & abrasive Android friends – their Galaxy S3 is just an S2 with a bigger screen ;)
(Just kidding, although we prefer the Galaxy Nexus…)




iOS 5.1.1 Software Update now available

May 8, 2012
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Apple has released iOS 5.1.1 Software update for compatible iPhone and iPads. This update fixes numerous annoying bugs related to HDR photos, AirPlay playback, Safari syncing and App Store purchases.

You can install the update ‘over the air’ now by tapping on Settings, then General, then Software Update and tapping Download and Install. The update takes about 10 minutes to download and install, make sure your device has plenty of battery charge left before running the update.



iOS5 and caller ID on Telecom XT

Oct 13, 2011
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Apple has released iOS5 today for compatible iDevices, it’s a great update with lots of new features such as the notifications, iCloud integration and wireless syncing with iTunes.

If you are using Telecom XT with your iPhone or iPad be sure to update your carrier settings via iTunes after applying iOS5, you can do this while you still have your iDevice plugged in via the USB cable. If you don’t apply the carrier update you will find that the caller ID doesn’t match up with your contacts.

Let’s talk iPhone – The Apple iPhone 4S

Oct 5, 2011
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Apple announced the iPhone 4S today at its rather appropriately named “Let’s talk iPhone” event. Apple’s latest iPhone is an upgrade of the existing iPhone 4, keeping the same shape and size. The new iPhone features a Dual-core A5 chip that is up to two times more powerful and up to seven times faster for graphics display, a new 8 MegaPixel camera that can take photos faster and can record video at 1080p, it also has a redesigned antenna system for better performance.

The iPhone 4S will also come with iOS5 that features the new Notification Centre, iMessage, Twitter Integration and iCloud Integration.

The biggest surprise for some was the new voice command system named Siri. By using Siri on your iPhone 4S you can send messages, schedule meetings, set reminders, play music, answer your questions and run other functions just by using your voice. Siri is an intelligent system and is location aware so you can check the traffic or weather based on your current location.

The iPhone 4S will be out in 7 countries (including Australia) in mid October, with 70 countries (very likely to include New Zealand) by the end of the year.

You can watch the Siri video here.

The iPod Touch (now available in white) and iPod Nano also got a minor updates today, the iPod Classic and Shuffle remain unchanged.


Apple iPad 2 – v2

Mar 13, 2011
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Now that iOS 4.3 has shown it’s head on our devices in NZ, we can now confirm that the iPhone 4 on XT or Vodafone can use the new Personal Hotspot feature to share your phone’s data plan with your laptop or iPad using wifi. (It lets 3 devices work over wifi)

So this makes purchasing the iPad 2 a little harder. If you have an iPhone 4, then the wifi model is all you need. Just turn on the iPhone 4 Personal Hotspot feature, connect your iPad 2 and browse. But if you don’t have an iPhone 4, then you will either need to upgrade your iPhone – or get the iPad 2 with wifi+3G.

Gizmodo has a great article on this, so have a read and see where you fit – otherwise have a chat with one of the Digital Arena team!

Apple introduces iAd Producer

Dec 21, 2010
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Apple has introduced iAd Producer to help you create advertising for the iAd network. iAd Producer contains a visual designer, page templates, a component library, prebuilt animations and effects so you can easily create rich media and interactive content for your iAd project.

The iAd Producer also includes a simulator and validation tools so you can test out your iAd projects before submitting it to the iAd network.

iAd Producer is part of the iOS Developer program. More information here