Browsing articles tagged with " Digital Arena"

Digital Arena’s Adobe Certified Experts

Jun 8, 2012
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Congratulations to Craig and Marcus for successfully gaining their Adobe Certified Expert (ACE) certification for Adobe InDesign CS5. Craig and Marcus have demonstrated a professional level of proficiency with InDesign CS5. Both are now eagerly awaiting for the InDesign CS6 re-certification exam to become available.

This is a huge achievement, well done guys.



Retail Australasia Summit and Expo

May 18, 2012
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Digital Arena are a proud Gold Sponsor of the Retail Australasia Summit & Expo being held in Auckland. The event is being held at the Aotea Convention Centre, Auckland on the 23rd – 24th of May.

“Retail Australasia is New Zealand’s annual event for the retail industry featuring a two day conference and industry expo that brings together major local and international retailers who will discuss and provide valuable insight into this dynamic industry.”

Neil McGowan from Digital Arena will be presenting about Marketing Automation on the Wednesday afternoon. Neil will be covering:

– Significantly reduce your production costs
– No more re-writing copy
– Eliminate inconsistent copy across your marketing outputs
– No more searching for the right product image
– Reduce errors and reduce your proof versions

We encourage anyone in the retail, marketing, or advertising to attend. For more information and to register for the event visit the Retail Australasia website.

Event venue:
Aotea Centre
50 Mayoral Drive
Auckland, New Zealand

Digital Arena monkeying around

Dec 20, 2011
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Yesterday Digital Arena went to Tree Adventures at Woodhill Forest to monkey around in the trees. Here are few photos…


Digital Arena – Finalists in the 2011 Ernst &Young Entrepreneur Of The Year

Aug 5, 2011
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Digital Arena are finalists in the 2011 Ernst &Young Entrepreneur Of The Year award. Below is the article from the Ernst & Young 2011 finalists page.



Neil McGowan and Marcus Radich, Digital Arena (Auckland)
‘Stadium built for innovative growth’

The saying goes that if you build the arena, the people will come.  In Digital Arena’s case the “people”, now satisfied clients, have come and greatly benefited from their innovative range of IT and software solutions, geared for businesses within the creative, production and publishing sectors.

When Neil McGowan and partners launched the business in 1996, economic conditions were such that the rationale behind this leading-edge venture was just what the market needed.  In 1998 Marcus Radich came on board.  His expertise in technology development and software creation raised the bar in the level of service Digital Arena could now offer.

In 2008 a decline in revenue prompted by the GEC meant that the Digital Arena game plan needed some drastic changes.  As Neil will tell you – “when faced with increasing competition and unpredictable market forces – innovate, grow and expand your services to fit the new arena.”

“We were operating in a vertical market where our customer’s revenues were falling, so inevitably we’d be affected.  It was a phase that would eventually end with recovery but how far off was the unknown.”  Understanding the value of maintaining existing customer relationships, a ‘payment for service’ holiday policy was put into place along with other key scenarios, to maintain loyalty and quality of services along with sustainable levels of business.

At this time one of the founding partners decided to move out of the business.  While this put extra strain and risk on both Neil and Marcus, the two decided to negotiate a buy-out and through taking on additional funding and restructuring, a revamped Digital Arena emerged.

Digital Arena prides itself on time invested in extensive research, development, innovation and fresh thinking; – characteristics which attributed to their powering through the worst of the GEC, and which continue to drive the company forward into the future.

Post-recession, and to the company’s advantage, more and more businesses have either opted to create in-house design facilities, or implement cost and time saving processes through the implementation of automated print pagination systems.  This is the technology space that Digital Arena has led for more than ten years.  These emerging opportunities have given Neil and Marcus the chance to assist a diverse range of new customers to work smarter (and more profitably).

Having both been so close to the operation for many years, they decided that a fresh take—created by fresh eyes—of their brand and offering should be done.  Engaging the services of a previous creative sector customer, they totally revamped key connection points, such as their website, to help people see Digital Arena as an innovative and efficient team focussed on exceptional IT support and software solutions, providing business growth opportunites to all their customers.

With a passion for sailing, and having created his own ‘dream’ 7 metre aluminium boat, Neil views the filling of the company’s sails, and new direction, with considerable satisfaction.


New Website is live!

It has been a long time coming, but it is finally here.

Introducing our new website:

New team member

Jun 27, 2011
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We would like to welcome Liam Collins into our software team while Gemma takes some time off for maternity leave. Liam comes to us from the UK and will take care of all the support for Spark going forward. Gemma leaves us until early next year from mid July onward. Good luck Gemma! Welcome Liam!

Digital Arena get their balls out

Jul 21, 2010

Today Digital Arena got together today to take on Ten Pin Bowling at Takapuna. There were plenty of strikes, spares and gutter balls and with all of the excitement no one remembers who the winner was.

New face at Digital Arena

Jun 14, 2010
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We would like to welcome Gemma Hurst to our Software team. Gemma will be a name many of you will recognise as she previously held a position at Digital Arena providing training in Spark.

Gemma has been working client-side in Spark for a number of years and brings her knowledge and experience to help you maximise your Spark.

More new staff announcements to come…

Happy New Year from the team at Digital Arena

Jan 3, 2010
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We hope 2010 is a very prosperous year for you all!

Spark to MYOB development

Aug 17, 2009
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As you well know, Spark exports to a wide range of Accounting systems including all MYOB versions, all Moneyworks versions, Xero, Arrow etc.
In an update to Spark (coming soon), we will be adding a ‘SP’ to the front of all invoice and purchase order numbers that go into MYOB. This will eliminate the potential conflict of these numbers with manually entered invoices or purchases. If you would like to give us feedback on this, please post a comment here, or email

MYOB Screenshot:sp-spark