Browsing articles from "May, 2013"

Auckland InDesign User Group – Cutting Edge with Adobe CC

May 28, 2013

The next meeting of the Auckland InDesign User Group is scheduled for June 18th.

Marcus will be full of news from his trip to the States. Hopefully we’ll be able to show you what’s new in Adobe Creative Cloud (it’s all very exciting), more tips and tricks, and more DPS. So make sure you come along to this meeting and that you’re registered to be eligible for more jolly good prizes that we have to give away.

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Date, time, and location
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Tuesday, June 18 2013
6:00 PM – 9:00 PM
Media Design School
Level 5, 92 Albert Street
Auckland, CBD

***NOTE NEW VENUE LOCATION***

We’re still at Media Design School but we now going to be in the awesome auditorium on level 5. So watch out for the signs!

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Agenda
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6:00pm – Doors open – some time to relax, get comfy and chat
6.30pm – Adobe Creative Cloud – what’s new
6.45pm – Tips and Tricks with Heather
7.15pm – Creating Adobe Edge Content for InDesign DPS with Marcus
8.00pm – Giveaways and Sponsor Messages
8.15pm – Time for pizza, drinks, networking

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Sponsors
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The Auckland InDesign User Group would like to thank the generous support of our major sponsors: Adobe, Digital Arena, Font Talent, InDesign Magazine and Media Design School.

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Please register to attend
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Adobe’s new direction

May 20, 2013
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Adobe Creative Cloud. This sparks a new beginning for Adobe as they move to a full subscription based software model. But there are a lot of reports and blogs out there which have put a negative spin on the idea and have also found a following of people who haven’t really considered all the facts. We thought it was time to lay the facts down and put some of these myths to rest.

Adobe CC is a continuation of Adobe Creative Cloud CS6 for those who have signed up previously. Nothing changes, you will just get CC when it is released to the Application Manager. For those who have a boxed product or paper license version of CS6 or earlier – then the update to CC means you will need to move to a Creative Cloud license. (Talk to your DA representative about Creative Cloud for Teams).

Let’s have a look at what Creative Cloud means:

• Adobe Creative Cloud gives you access to every Adobe software product for creative
• You pay an annualised fee (for teams) or a monthly fee – you can now budget for this
• Adobe give you new tools as part of your membership, and regular updates
• The software is installed on your computer – it is not in the cloud
• Your files are stored on your computer & servers – they are not in the cloud
• Adobe give you cloud storage if you wish to use it – its use is optional
• The software checks the membership every 30 days – but will run for up to 180 days offline if you have an annual subscription. We suspect you might want to check your email more often than that.
• Creative Cloud gives you access to tools beyond desktop applications
• You can publish infinite iPad apps from InDesign using Adobe DPS single – included in your CC
• You can create and maintain websites using Adobe Muse – and host 5 live sites – included in your CC. A studio with five CC users can host 25 websites and get analytical reporting to share with your customers.
• You can create and use HTML/CSS3 animation projects using Edge Animate (and the rest of the Edge toolset – including Edge Code and Reflow) – included in your CC
• In fact there are now 19 creative desktop applications, 14 online services to help you create and manage more stuff and 5 touch apps for your mobile devices, and growing…Check out Adobe CC Tools and Services.

Some of the perceived cons:

Of course there are situations where Adobe CC and the new annual subscription model may not be attractive – if print is your only market now and into the future then CC may be overkill, but when you look at the world and how quickly we are moving to online and mobile for our content, keeping abreast of creative technology means the previous Creative Suite software release of every 18 months just wasn’t fast enough.

Another misconception that can be found on many posts – the online talk about Adobe shutting down access to your software and files whenever they feel like it are far fetched and completely unrealistic. Would you shut down access to your customers because you felt like it? Adobe want you to use their tools, they keep making these tools, updating these tools so you can create – it makes no sense for them to randomly shut you out of their offer – ever. Best to take those comments with a huge serving of salt!

What do we think:

Why shouldn’t I just stick with the license I already own? We have all skipped CS versions in the past, and in many cases this would have even been our own recommendation – but now it is very very different. There’s no doubt about it, an upgrade to CC will increase your offer in the market and improve efficiency in your workflow. Adobe CC gives creative professionals all the tools they need for work now, and further tools for any work they wish to take on in the future. And unlike the previous boxed product software which eventually could not run on newer machines, you will always be up to date and sharing in the creative toolset that everyone uses.

“Since the 90’s people have been suggesting that print is dead or dying. Well more than 20 years on, print is far from dead. I think what we all meant to say was that print was not going to be the only medium for communication”

Apart from satisfying our creative inspirations and learning some cool new apps, there are some genuine reasons why businesses should be upgrading to CC. Since the 90’s people have been suggesting that print is dead or dying. Well more than 20 years on, print is far from dead. I think what we all meant to say was that print was not going to be the only medium for communication. Many a promotion or new product launch requires a combination of print, online and digital. If you’re a large agency you’ve probably got your own print, online and digital studio teams. The work is briefed in and split accordingly. However for most this is not the case. The market has plenty of companies specialising in each of these areas, and as projects are briefed in, the account manager outsources the material they can’t produce to someone that can. And while this is happening, your traditional print team are feeling like the dinosaurs…with a questionable future in what they love doing – being creative.

So thanks to Adobe and the new Creative Cloud we’re about to see some change. As mentioned above Adobe Muse is part of our new creative arsenal. An application that allows users with no coding ability to design, build and publish a website. In fact if you’re familiar with InDesign you’re probably going to learn how to use Muse quicker than a coder using a traditional CMS. Muse is built for those more familiar with Creative Suite. And if you’re needing some online animated banners Adobe Edge will complete the brief, again with no coding required and a library of effects that should suffice.

But wait there’s more! Using your well-honed InDesign skills you can now embed some animation, a few web links, some video and audio into your InDesign pages and export your folio file. With Adobe’s online DPS service you can then convert your pages into an interactive app for iPad ready for download via the Apple App Store. And once you’ve entered this domain there are just so many possibilities. In fact we recently helped Wallace Cotton create their first iPad app, with in-app purchasing linking from their website. For Anna Mantel, a traditional print designer, this was pretty new but after just a few hours training Anna was on her way. The first issue was so good, Anna already has a second one online. Download the Wallace Cotton app and see what else you can do with InDesign.

Check out what Muse and Edge can offer, get along to one of our June WTF sessions at DA. These sessions provide an overview to some of the capabilities inside. So if you’re a business owner, account manager or designer come along and see some of your new creative tools. Welcome the future.