Browsing articles in "iPad"

Adobe DPS Summit Sydney

Nov 26, 2013
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Not only was it Halloween but time for scary statistics and lots of great take outs from Adobe’s line up of guest speakers at the Adobe Digital Publishing summit in Sydney on October 31st. This event was all about how leading corporates and publishers have successfully produced great apps using Adobe DPS, and their insights given through thought provoking presentations and discussion panels.

You can still download the DPS Summit App with access to the presentations.
Speakers included; Chris Skelton (Head of Digital Media Adobe), Nick Bogaty (Director Business Development & Marketing Adobe), Karla Courtney (Director of Digital Strategy Bauer Media Group), Steve Hallam (Deloitte Digital), Paul Zurlini (Director of Marketing Communications Stryker Orthopaedics), Emma Cornwell (NRMA) to name a few…

My top ten takeouts

 1. Scary stat #1: By 2014 it is estimated 54% of Australians will own a smart phone and 24% a tablet. Users already making 30% and 19% of their online purchases using this technology in 2013.

Source: Frost & Sullivan Australian and NZ online shopping market 2013

 2. Scary stat #2: % of time spent in media compared with the % of advertising spend: Print came in at 23% of the advertising spend, however only captured us for 6% of our time, compared with Mobile at 12% but lagging behind with only 3% of our advertising spend.

Reference: Mary Meeker & KPCB

 3. Scary stat #3: Did you know that 97% of all DPS downloads are on iOS devices (10% to iPhones) with 3% going to Android? We’re also seeing similar stats in the general app market. This does tell us something about the willingness of those with an iPad or iPhone to spend a few dollars (little more than a flat-white) on an app for their device. No doubt Apple will see some big spikes in app downloads over the days following Christmas.

4. Brands are the new content publishers, and with online purchase stats changing who can blame them. Check out some of our local retail content publishers – Wallace CottonColliers ANZ, or Oasis Magazine from Plumbing World. Wait till December to check out the new Stevens app.

5. Segmented push notifications are coming very soon to DPS! So now you have your app on your customers’ smartphone or tablet, why not keep them up to speed with what’s going on by sending in-app push notifications. If you knew the interests of your subscribers, you might push interest specific issues i.e if you were an auction house and you knew a subscriber was interested in modern art, you might ‘push’ the upcoming modern art auction catalogue out to those subscribers.

6. Stryker Orthopaedics use Adobe DPS to privately publish to their sales team, resulting in a 68% decrease in print costs – that’s not even including the costs for shipping, storage and destruction of out-of-date print material! Tablets are becoming table stakes for sales reps providing for more engaging presentations, product brochures and real-time data access leading to bigger pipe lines and higher closure rates. With the capability of in-app Custom Store Front, the technology lends itself to provide us with the secure communication portals we’ve been trying to build using the web.

7. Research what your audience use – The University of Queensland found 98% of their students own a tablet – hence the move to producing their campus news, study guides and campus information in an app. In a competitive overseas market place, engaging apps showcasing campus life and what’s on offer has also empowered potential students to make more informed decisions on their university of choice.

8. Reinforce the value of choosing content in digital format – promote iPad exclusive content, not just video but exclusive photos, stores, articles etc. Bauer Media Group promote exclusive iPad-only Weight Watchers recipes for example. For many global publishers this has enabled a print + digital subscription model.

9. Will our customers settle for a static PDF in the future? Not likely. TopGear sees engagement increase 300% – readers were re-reading (4 times as much!) and reading for longer (double the time!) once the TopGear magazine moved up a level to include video and other interactive content under the Adobe DPS app platform. Watch the Stig vs the iPad here.

10. So what are the expectations of our future generations. Check out this 1 year old’s expectations of a magazine in 2013.

So, all in all this summit really reinforced how digital publishing will give you a way to extend the influence of your brand, bring your comms to life and connect deeply and memorably with customers, whilst reducing cost and time to market. These kind of events provide an excellent way to pick other people’s brains in your industry, see how they’ve approached their apps – gather gems of info at these forums and if you want to make sure you’re at the 2014 Auckland summitregister your interest and we’ll keep you in the loop.

Want to talk more about Adobe Digital Publishing Suite? Give me a call on +64 9 477 0396.

Top tips to become an iPad pro

Sep 5, 2013
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So you want to become a master of your iPad – here are some tips that will get your zipping round your tablet like a pro:

Tip 1: When it comes to typing, speed things up with some quick taps:
• Tapping the space bar with 2 fingers will produce a period and a space
• Tapping the space bar with 3 fingers will produce a period and a 2 spaces. Go on, try it with 4 fingers, 5 fingers too!

Tip 2: Master the alpha keyboard shortcuts:
• For a quick single quote (), touch, hold and select the comma key (,)
• For a quick double quote (), touch, hold and select the period key (.)
• WANT TO WRITE SOMETHING SHOUTY – double tap the shift key to turn on caps lock
• For a quick digit, touch, hold the .?123 key and slide to the digit you want. When you let go you’ll be back on the alpha keyboard.

Tip 3: On the subject of keyboards, if you like to hold your iPad in landscape mode and want to type with your thumbs, the answer is: split your keyboard in two! Un-pinch your keyboard to split it, and pinch it back together again (this is for those of you with iOS 5 or 6)


Tip 4: Every now again again you might accidentally delete some text – no problem, just hold your iPad with both hands, give it a quick shake and the Undo Typing button will slide in! If you want Redo Typing, simply shake it again.


 Tip 5: Sometimes selecting text can be difficult but these tips should assist:
• To select a single word, double tap
• To select a paragraph, tap once with 2 fingers
• Drag the handles either side of the selection to adjust the area

Tip 6: If you need to take a screen shot of your iPad, hold the sleep/wake button down and click the Home button. The screenshot will be found in your Camera Roll album. And speaking of photos, if you want to set up your iPad as a digital photo frame:
• Prop your iPad up in it’s case, tap the Picture Frame icon that appears to the left of the slide-to-unlock bar on the lock screen and walk away – your iPad will now start display a photo slide show!
• If you want specific albums, events etc to be displayed, set all this up under Settings -> Picture Frame


Tip 7: If you have multi-gestures turned on under Settings -> General, you can:
• Use 4 or 5 fingers to swipe up to reveal the multi-tasking bar
• When you’re in an app, use 4 or 5 fingers to swipe left or right to move through apps
• When you’re in an app, use 4 or 5 fingers to pinch to the Home screen

Tip 8: And if you happen to have read this blog entry on your iPad, to scroll quickly back up to the top of a page, just tap once on the status bar (that’s the bar where the battery icon and time are displayed).


Screen technology 101

Nov 14, 2012
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Retina display. IPS. Full lamination. What does all this new speak mean?!

Lets try to demystify the new screen technology a bit and see which actually improves the user experience.

The biggest mover in the screen technology is the legendary “retina display”. This first appeared on the iPhone 4 and was a huge improvement over the iPhone 3 screen. Retina is defined as a display which, at a normal viewing distance, does not show any pixels. If you get close to a normal display, you can make out the pixels, or dots which make up the display. An exaggerated example of this is getting up close to your living room TV – you will certainly see the pixels there! If you have a look at an iPhone 4, you can get very close to the screen and not be able to make out the pixels – it is pretty amazing. For a phone, a retina screen is around 326ppi. If you look at the specifications of many Android phones, you will see that they have around 280-300ppi screens. Whilst not 326ppi, they are still very high resolution. Are they retina quality? It depends how far away you have to hold your phone from your eyes…

For an iPad or laptop screen, the resolution is less. The reason for this is that you generally hold these further away than you do with a phone. The iPad retina is 264ppi. The Macbook Pro retina is 220ppi.

So, we have established that a retina display is a high resolution screen in which the pixels are so fine that the human eye cannot make them out. Great. But what does this mean for a user? Here is an extreme closeup example which might give you a good idea. The left shot is from a iPhone 3GS, and the right shot is from a iPhone 4 retina display:

You can see the difference immediately, especially in the text. For users who spend a lot of time working with photography or kerning type, a retina display is a hot ticket.

One caveat – your software needs to be retina “ready” to take advantage of the screen. So if you use iPhoto, Aperture, Pixelmater, Microsoft Office 2011 – these are all ready to go. Adobe have announced support in Photoshop, but nothing is shipping yet. Clearly (pun intended) having a retina display along with retina ready software is a benefit.

IPS (In-Plane Switching) is a technology which improves LCD displays overall. It improves the response time, offers clearer imagery and less colour distortion over wide viewing angles. The creative director sitting alongside you will see the colours as you see them. If your screen has it – good news!

For the new iMac, Apple used a new bonding technique which brings the LED cell right up against the glass plane. It is called “full lamination”. For a user, this means a sharper display and better colour representation, and it means a much thinner computer! Apple also fully calibrates each iMac screen. This is from the Apple website for the iMac: “We put every single display through an exacting colour-calibration process using three state-of-the-art spectroradiometers: one to measure gamma, one to measure white point and one to check the work of the other two. This equipment is tuned to meet colour standards recognised around the world for precision and accuracy.”

All in all it is a good time to retire your old workhorse and check out some of the new machines with the exciting new display technologies onboard.


iPad Mini

Oct 29, 2012
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You have a 9.7 inch iPad – so why would you want a 7.9 inch model too? You probably don’t. To take Apple’s language, the iPad mini is not a “smaller” iPad – it is a “condensed” iPad. Very careful use of words there!

What we have with the iPad mini is a iPad 2 (A5 processor, 1024×768 non-Retina display) packed into a condensed 7.9 inch package. It runs iOS 6 and has all the expected assortment of cameras (front and rear) and Apple covers. This device was pretty clearly aimed at the growing crop of android tablets like the Nexus 7 and Amazon Kindle Fire which have been selling quite well despite criticism of the size by Steve Jobs. Of course, he did say Apple would never put video playback onto an iPod…

The iPad mini is targeted at education and casual users who don’t want to carry around the “bulk” of a full size iPad – but want the power of the iPad apps. The apps are a key point in this whole picture as not even the toughest Android advocate on the planet can defend the very poor selection of quality Android tablet apps vs the 220,000 iPad tailored apps on the Apple store. No real point getting into an argument about it – the App stores tell the whole story.

Early reviews on call the iPad mini “the best small tablet” – but adds it certainly isn’t the cheapest (NZ$479 incl GST for the 16GB WIFI version)

Educational content and iBookStore content (along with Amazon Kindle app) gives the iPad mini a wealth of content for children and the selection of games is untouchable. A great gift for children heading into the next year of schooling – and the price point means it is not as dangerous as sending a child to school with a laptop which can easily get damaged.

As far as we can see, the iPad mini is a huge product for education and the casual user – but if you want a “laptop replacement” – the iPad gen 4 with all its retina display goodness is still the pick of the crop!


New treats from Apple. The iPad mini and the super thin iMac.

Oct 24, 2012
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Apple has been busy releasing cool new toys this year, today they’ve been especially busy.

New iPads
As expected the iPad mini was revealed today. The iPad mini has a 7.9 inch screen with the same resolution as the iPad 2. The iPad mini is everything that you expect from an iPad but in a “concentrated” form.

The full-sized iPad received an upgrade with a new, more powerful processor, upgraded WiFi and Camera.

Both iPads feature the new lightning connector.

More info

iPad mini


New Macs
The iMac has been given a redesign. The iMac received a processor upgrade and USB 3, but it is the new design that is taking the spotlight. It is now unbelievably thin, any thinner and you might lose it!

The MacBook Pro with Retina display now has a 13″ model with the same Thunderbolt, USB3 and HDMI ports as the 15″ model. The 13″ MacBook Pro with Retina display does not have ethernet, but you can get a Thunderbolt adapter for that.

Both the new iMac and MacBook Pro do not have an optical drive, so now CD or DVDs unless you get an external drive if you still need to use these.

More info